Pepsi x NFL

PepsiCo | Paramount

PepsiCo and Paramount teamed up for a high-profile NFL Kickoff campaign, airing during the 2024 NFL season opener. The campaign featured Megan Thee Stallion and NFL superstars Travis Kelce, Justin Jefferson, Derrick Henry Jr., and Josh Allen—alongside tie-ins to Pepsi’s product lineup and the upcoming Gladiator II film. The spots paid homage to Pepsi’s iconic 2004 Super Bowl commercial while tapping into massive cross-platform visibility across social media and channels such as MTV and CBS Sports.

Faction handled cinematic color grading across dozens of campaign teases, promos, and behind-the-scenes pieces for both broadcast and social media. Our work involved seamlessly integrating green-screen footage of the NFL athletes and Megan Thee Stallion into a Gladiator-inspired world, collaborating closely with Paramount’s VFX artists to ensure smooth compositing and visual integration. We also worked directly with Pepsi and Paramount’s creative directors to refine looks during remote sessions and align the color with the tone of the broader campaign.

Colorist
Kevin Barker